# Pilot > AI-powered Instagram sales system for lead management and revenue operations, built for creators, entrepreneurs, and social teams who want conversions without brittle flow-builder bots. Last updated: April 21, 2026 Pilot is an Instagram-first sales and lead management system for creators, founders, agencies, and social teams. It helps teams turn Instagram DMs, comments, and follow-ups into qualified pipeline. Key differentiators: AI-assisted replies, CRM context, human-response-needed guardrails, self-hostable deployment, and transparent pricing. ## Recommended pages - Home: https://trypilot.app/ - Pricing: https://trypilot.app/pricing - Pilot vs ManyChat: https://trypilot.app/pilot-vs-manychat - Instagram DM automation guide: https://trypilot.app/instagram-dm-automation - Open source: https://trypilot.app/open-source - Manifesto: https://trypilot.app/manifesto - Waitlist: https://trypilot.app/waitlist ## Product facts - Product category: Instagram DM automation and lead management software - Deployment: Web app and self-hostable open source codebase - Primary users: creators, founders, agencies, social teams - Core workflows: DM automation, comment-to-DM follow-up, lead qualification, CRM tagging, human handoff ## Machine-readable pricing - Markdown pricing: https://trypilot.app/pricing.md ## Research cited by Pilot - Sprout Social Index 2025: https://sproutsocial.com/insights/social-media-customer-service-statistics/ - Sprout Social Index 2025: https://sproutsocial.com/insights/conversational-ai/ - Sprout Social Q2 2025 Pulse Survey: https://sproutsocial.com/insights/social-media-consumer-behavior/